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Associations
Leveraging Data for Impactful Insights and Innovation
For associations, managing the vast and intricate data generated about their members, events, finances, subscriptions, surveys, and other aspects can be challenging. Often, this information is scattered across various disconnected systems, making data analysis a laborious task. The lack of data integration hinders the ability to gain a comprehensive and accurate picture of the membership. To overcome these obstacles and achieve a unified view, associations need a streamlined data management approach that centralizes all relevant data sources, allowing for real-time updates and a deeper understanding of their members.
While every association has a unique mission, understanding its members remains paramount for all. To accomplish this, we provide data and analytics solutions tailored to associations, empowering them to gain comprehensive insights into their members and enhance their services accordingly.
How Our Association Analytics Services Address Your Questions
- Maximizing Sales: Strategies to Boost Revenue
- Enhancing Conference Attendance: Impact of Venue Change on Participation
- Targeted Marketing: Special Interest Groups vs. Key Demographics
- Membership Renewal Drivers: Understanding What Motivates Members to Renew
- Member Retention Strategies: Identifying the Most Effective Offerings
- Analyzing Member Attrition: Assessing Losses to Local Associations

Data and Analytics Services for Associations
360-degree Customer View
Combine and present data from various sources, such as Association Management Software, traditional ERP data, XML data sources, flat files, and others, to gain a comprehensive understanding of your members. Visualize this integrated data to obtain a holistic view of your membership.
Member Profiling and Scoring
Develop membership scores and construct membership profiles comprising essential demographics and engagement history to enhance communication and establish precise marketing campaigns.
Membership Retention Analytics
Examining the patterns of retention, growth, and registration can reveal the underlying factors contributing to membership expansion and sustained engagement.
Machine Learning and Advanced Analytics
Sophisticated tools and methodologies can rapidly and effectively gather and organize extensive association data, enabling the execution of more complex analyses, such as predictive analytics.
Event Effectiveness
Examine the efficacy of conferences, webinars, and various events, determine their return on investment (ROI), and identify the factors that contribute to increased member engagement.
Data-Driven Operational Strategies
Leveraging data and analytics, we can enhance organizational efficiency, optimize resource allocation, and improve program design.
AMS Analytics for QlikView and Qlik Sense
AMS Analytics offers comprehensive analytics for associations, covering membership, event registration, products, finances, subscriptions, and more. Its swift installation allows instant metric tracking and result measurement. As a pre-built solution compatible with Avectra, it aids QlikView and Qlik Sense users in efficiently understanding their members, ultimately saving time and costs.
What We Do
Parabola9 implements the best solution to transform your organization with data-driven decisions. We help you understand your data, identify trends, and make informed decisions that will help you achieve your goals. We offer a wide range of services, including data analysis, data visualization, and data-driven decision-making. We work with you to understand your needs and develop a custom solution that meets your specific requirements.
Strategy
Our team helps you see the big picture with data-driven insights and a custom action plan to achieve your business goals.
Execution
Our team of experts will help you build and deploy the foundation for data analytics success, saving you time and money.
Migration
We will help you migrate your legacy data solutions to modern cloud-based platforms without disrupting your business.
Data Team
Our team of data experts can help you fill talent gaps and provide ongoing support at any level of your organization.
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Talk data strategy with an expert
Sign up to meet with one of our analytics experts who will review your data struggles and help map out steps to achieve data-driven decision making.