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Sales and Marketing Analytics
To truly understand sales performance and the influence of your marketing efforts, you need to go beyond the reporting in your CRM and marketing automation systems.
Sales and marketing teams need to understand customer needs and behaviors to be effective. They also need to know which strategies are working and which aren’t. However, many organizations struggle to get this insight because they have to pull data from multiple systems and manually normalize it before they can analyze it.
We empower sales and marketing teams with data-driven insights so they can make confident decisions that boost sales, achieve a positive return on marketing spend, and stay agile in rapidly changing or uncertain markets.
Data and Analytics Services for Sales and Marketing
We deploy sales and marketing analytics solutions that integrate data from a variety of sources to provide a holistic view of the customer journey and identify the most effective marketing channels
360-View of Customers
Integrate sales and marketing data from multiple sources into a single platform for a 360-degree view of customers.
Campaign Performance
Get a holistic view of your marketing performance by tracking and measuring campaign performance across all channels. Understand the impact of marketing on sales by connecting the dots between lead generation and sales.
Customer Behavior
Analyze customer data to identify preferences, purchase patterns, and potential churn. Use this information to develop marketing, sales, and retention strategies that target valuable customers.
Customer Segmentation
By understanding the different segments of your customer base, you can tailor your marketing messages and offers to appeal to each group's specific needs and interests. This can help you increase your reach and engagement, and ultimately drive more sales.
Sales Forecasting
Sales data analysis is essential for predicting future sales and planning for growth. By analyzing current and historical sales data, market trends, and industry benchmarks, businesses can identify trends and patterns that can help them develop more accurate quotas, benchmarks, and forecasts.
Sales Performance
Sales data analysis is essential for predicting future sales and planning for growth. By analyzing current and historical sales data, market trends, and industry benchmarks, businesses can identify trends and patterns that can help them develop more accurate quotas, benchmarks, and forecasts.
What We Do
Parabola9 implements the best solution to transform your organization with data-driven decisions. We help you understand your data, identify trends, and make informed decisions that will help you achieve your goals. We offer a wide range of services, including data analysis, data visualization, and data-driven decision-making. We work with you to understand your needs and develop a custom solution that meets your specific requirements.
Strategy
Our team helps you see the big picture with data-driven insights and a custom action plan to achieve your business goals.
Execution
Our team of experts will help you build and deploy the foundation for data analytics success, saving you time and money.
Migration
We will help you migrate your legacy data solutions to modern cloud-based platforms without disrupting your business.
Data Team
Our team of data experts can help you fill talent gaps and provide ongoing support at any level of your organization.
Request a session
Talk data strategy with an expert
Sign up to meet with one of our analytics experts who will review your data struggles and help map out steps to achieve data-driven decision making.
